Thursday, December 11, 2008

Kai-fu Lee said: CCTV reported adverse prepared


Perhaps it is because of Qingse spent most of the initial stage, three-year-old has been Google's China began to mature and become stable, "China," have begun to learn more and more of the tunnel. This is evident from the recent two months, Google's High-profile, we can see that can be quickly from the public relations ability to see the reaction. Morning, a CCTV broadcast the news, Google has been named in some of the existence of fake medical advertisements. Google I have the impression that a counter-reaction Lag, in the morning on the blog published in its review of the principles of advertising, the media convened in the afternoon rapid communication.
Kai-fu Lee said, "We expect that in the near future may be on the Google-related adverse reports." His smile was flashing, I know that the leak-speaking people of what is implied. I do not entangled in all kinds of dark and obscure in speculation. I Suffice it to say that in the commercialization of the media today, hardly any of the media are out of false advertising and illegal advertisements put up a struggle, including the paper appears to be just media, including CCTV. Who will remember that many of the paper media will be on the psoriasis - The ad nausea, no one will remember the famous CCTV on false advertising. Vis-à-vis the Internet, the only paper media and television media to monitor the cost and scope of the smaller number of them. And mutual supervision is necessary, self-restraint is necessary. But the commercial era of media rights police is not. Whether or Baidu, Google or that they should not be on their own full responsibility for errors or mistakes in this one, government regulation of the figure where? Perfect laws and regulations, the system Where are they? Concrete workable, enforceable rules to guide and where? Task for all but 14 years ago, a law on advertising, as well as a variety of complicated paper industry. Perhaps we neglected the most important subject .

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